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• Top talks on the world of beer will take centre stage from 18th to 20th February at Italian Exhibition Group´s Rimini Expo Centre. Space will be given to the Italian Craft Beer Conference organised by Unionbirrai, while with the collaboration of the American Brewers Association and The Brewers of Europe, focus will be on made-in-the-USA craft beers and an outlook on the European market

• Great expectations in the Beer&Tech Arena for the ´Beer of the Year´ award with over 255 breweries


beerandfoodattraction.it
www.bbtechexpo.com


Rimini, 12th February 2024 . At Beer&Food Attraction, the event organised by Italian Exhibition Group from 18th to 20th February 2024 at Rimini Expo Centre, the world of beer, including craft beers and special, mainstream beers, will play a predominant role.

ALL THE TALKS ON BEERS BETWEEN TRENDS AND NEW SCENARIOS

For the 2024 edition, once again Beer&Food Attraction will enjoy the support of its historical partners, Assobirra - Confindustria and Unionbirrai, the most important Italian association for the craft beer sector. Among its most important events, Unionbirrai will be promoting the Italian Craft Beer Conference, which, with two days of talks and seminars, aims to create an opportunity for a closer look at brewing techniques, technologies, raw materials, equipment and Italian craft beer market trend analysis, as well as to promote dialogue between all the supply chain players. The reference association for the beer industry in Italy, which creates €10.2 billion in shared value and 124,000 jobs along the supply chain, is Assobirra, which once again this year is renewing its Beer&Food Attraction sponsorship and will be the protagonist of several events in the role of mouthpiece for the entire beer sector.
Thanks to the invaluable collaboration of Brewers Association, the prestigious American association that represents craft beer producers with over 6,000 members, the panorama of made-in-the-USA craft beers will be showcased with the talk: ´Discover American Craft Beer Tasting´. The Brewers of Europe, the Federation that groups together national associations from 29 countries, will illustrate the beer scenarios in European countries during the conference ´The European Beer Sector - State of Play and Prospects´.
The spotlight will be on food-beer pairing with a packed programme that includes, among the various events, the demo entitled ´The construction of a menu paired with 3 innovative beers: organic, gluten free, alcohol free. A sensory tasting itinerary through the use of powders and gels´, organised by CAST Alimenti, the Brescia training school, in partnership with Unionbirrai Beer Taster. Lastly, on the stage of the Beer&Tech Arena, beer and wine will be compared, exploring techniques and languages of the two different didactic approaches in the Unione Degustatori Birre´s talk ´Beer vs Wine: two didactic styles compared´.

Space will also be given to beer specialities, which will be the subject of the talk entitled Regional Brewing Chains: insights and reflections organised by Unionbirrai with the involvement of important institutional participations.

ALL THE VERY LATEST FROM THE ENTIRE WORLD OF BEERS

Beer&Food Attraction is the showcase par excellence for small, medium and large breweries. The biggest brewers and craft enterprises will be presenting their new entries here. Big companies will include: Anheuser-busch inbev italia; Birra Peroni, Birrificio del Ducato; Carlsberg, Forst, Heineken, Krombacher, Kulmbacher Brauerei; Paulaner; Warsteiner.
Craft brewers will feature: Baladin, Birrificio Otus; Birra dell´Eremo; Birra Salento; Birrificio Italiano; Birrificio Lambrate; Brewfist; Mastri Birrai Umbri and a collective of breweries from the Region of Sardinia and Consorzio Birra Italiana.
Leading Italian beer importers will include: Ales&Co; Brewrise; Doreca; Interbrau; Kiem; Partesa.

THE BEER&TECH ARENA AWARDS

Great expectations for the 19th edition of the Beer of the Year Award organised by Unionbirrai, the most eagerly awaited competition in Italy that rewards the best Italian craft beers and the Brewery of the Year in the Beer&Tech Arena (Hall A7/B7). The beer competition will boast a jury of 84 expert tasters from all over Italy and abroad, in particular from Austria, Bulgaria, Denmark, Germany, Finland, the Netherlands, Poland, Spain, Switzerland, Australia, Japan, Mexico, Panama and the USA. 255 breweries will be competing with 2,153 craft beers entered in 45 different categories. The Awards ceremony will be held on Sunday 18th starting at 2 pm.
Pubs will also converge at Beer&Food Attraction for the Accademia della Birra award: a prize given to those specialised venues that demonstrate entrepreneurial spirit, genuine passion and attention to the choice of beers and tapping technique, organised by the specialist magazine ´Il Mondo della Birra´. Celebrating the fidelity between the pub and its customers is the Pub&Friends Awards, a competition organised by Silvano Rusmini´s blog Dammiunabirra.it, with the aim of rewarding establishments that stand out in terms of digital communication. The Awards ceremony will be held on Monday 19th starting at 3 pm.


ABOUT BEER&FOOD ATTRACTION 2024
Dates: 18 . 20 February 2024; Organiser: Italian Exhibition Group SpA; edition: 9th; frequency: annual; info: https://www.beerandfoodattraction.it/

ABOUT BBTECH EXPO 2024
Dates: 18 . 20 February 2024; Organiser: Italian Exhibition Group SpA; edition: 6th; frequency: annual; info: https://www.bbtechexpo.com/


PRESS CONTACT ITALIAN EXHIBITION GROUP
Head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini;
international press office coordinator: Silvia Giorgi; media@iegexpo.it

MEDIA AGENCY: Mind The Pop - Martina Vacca: martina@mindthepop.it, mob. +39 339 748 4994; Fabrizio Raimondi: fabrizio@mindthepop.it, mob. +39 335 389 848; Stefano Chiossi: stefano@mindthepop.it, mob. + 39 388 739 4358.

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.