Media room

Go back to the press releases list click here.

BEER&FOOD ATTRACTION 2024: THE COCKTAIL STARS AT THE MIXOLOGY CIRCUS

Press release n. 5 of the 13/02/2024 10.03.36 ( download )


• The stars of bartending from 18th to 20th February at Rimini Expo Centre for the IEG show: in a unique area, 10 of the most famous Italian and foreign cocktail bars amid taste and performance in preparing spirits

• Masterclasses ranging from fermented beverages to the history of scotch whisky, from coffee blends to rum ageing techniques and tools for venue branding

beerandfoodattraction.it

Rimini, 13th February 2024 . Italy´s most exclusive cocktail bars and their top bartenders will be travelling to the Mixology Circus in Rimini, the area for high-quality beverages that will be back at Beer&Food Attraction . The Eating Out Experience Show, Italian Exhibition Group´s event scheduled to take place in Rimini from 18th to 20th February. A project conceived by IEG with the consultancy of Samuele Ambrosi, cocktail bar developer, owner of the Cloakroom Cocktail Lab and Vice-President of AIBES - the Italian Association of Barmen and Supporters.
The area will feature 4 special stations, where 10 real cocktail bars, with the participation of their respective bartenders, will alternate during the 3 days of the show. Each one will present a special list of three mixed drinks to demonstrate and share expertise and passion. The aim is to promote the very best in the art of mixing by accompanying the visitor on a virtual journey throughout Italy, from North to South, and with an incursion to the trendiest European venues of the moment. A unique chance to explain and taste the products of partner spirit companies, skilfully mixed with a more conscious approach to consumption, starting from the quality of ingredients and immersive tasting. Mixology is, in fact, an art that offers a multi-sensory experience involving taste, sight, smell and touch because the texture of a drink is also of fundamental importance.


THE STARS OF MIXOLOGY

At its 2024 edition, the Mixology Circus will have a dynamic format focused on the art of mixing, which will feature 10 venues, including two international cocktail bars.


1. Panda & Sons (Edinburgh): Panda & Sons was opened in 2013 by award-winning bartender Iain McPherson and his family. The idea on which the bar was based was to create a place where all ages and all people could feel welcome and be treated with the best Scottish hospitality. Innovation is at the heart of every drink. The first technique Iain and the Panda & Sons team created is called ´Switching´, which uses the process of freezing concentration to isolate water or any liquid from spirits, replacing it with another flavoured liquid. Panda & Sons´ latest menu, Transcend, was a finalist in the Top 4 on the ´World´s Best Cocktail Menu´ at Tales of The Cocktail. Most recently Iain won Innovator of the Year at this year´s CLASS awards.

2. The Bar In Front Of The Bar (Athens): the bar is run by Alex Tselepis, who has 14 years´ experience in bars and restaurants in Athens and London and will be in Rimini together with 32-year-old general manager Panos Markozanis. Their bar boasts a different menu every night that includes 6 exclusive and 2 classic cocktails, all created using seasonal ingredients from their workshop. It is the only bar in Greece with a different cocktail list every day, all made from scratch and in total respect of the environment.

3. Cloakroom (Treviso): Owner Samuele Ambrosi, who once again this year is collaborating with IEG in the organisation of the Mixology Circus, will be in Rimini with Nicola Toniolo, born in 1983, with an international career and numerous awards, to convey his experience as a bartender at the Cloakroom Cocktail Lab in Treviso. Study and analysis are the special ingredients of every mix: nothing is left to chance, from the raw materials to the choice of glass, the accurately home-made preparations and even the type of ice to use.

4. Drink Kong (Rome): Livio Morena, who made it to the Bacardi Legacy World Final in San Francisco in 2016, is the face of Drink Kong, featuring in Rimini at Beer&Food Attraction´s Mixology Circus. The bar, which opened three years ago, has already achieved 21st place in the world ranking of the 50 best bars, won the Campari one to watch award, obtained 17th place in the ranking of the 500 best bars and won Bargiornale´s best Italian cocktail bar award.

5. Gucci Giardino 25 (Florence): the historic company´s café & cocktail bar opened in 2022 in Florence´s Piazza della Signoria. Gucci Giardino 25 is a refined venue with Florentine workshop charm and references to Maurizia Venturi´s flower shop, which occupied the same premises for years. All-round attention to detail, from the marble tables to the large peacock-blue leather sofas, and the inserts in the wooden floor or the panels behind the mustard yellow bar counter. The menu is accompanied by a drink list created by Bar Manager Martina Bonci, which includes her most iconic cocktails, together with creations linked to the fragrances and colours of the season.
Matteo Piga, floor manager at Gucci Giardino 25, will be attending Rimini´s Beer&Food Attraction.

6. Freni e Frizioni (Rome): another established presence in the 50 Best Bars, Tales of the Cocktails and Top 500 Bars, is Rome´s Freni e Frizioni, a ´high volume´ bar where quantity goes hand in hand with quality. You can either sit in the spacious outdoor areas or you can get a takeaway drink and consume it in the iconic piazzetta in front of the bar. Rimini will be attended by Riccardo Rossi, from Viterbo, born in 1984, Alessandro Mannoni, 30, from Rome, currently head of purchasing at Freni e Frizioni, and Luca Conzato, partner at Freni e Frizioni.

7. Jerry Thomas Bar Room (Rome): Jerry Thomas Project´s new bar, the Jerry Thomas Bar Room, opened its doors in June 2023 in the heart of Trastevere. A small and intimate cocktails & champagne bar, it offers a selection of classics reinterpreted in an atmosphere reminiscent of the Europe´s Orient Express days in the 1960s thanks to the discerning eye of Gregory Camillò, a 29-year-old bartender from Calabria who returned to Rome purposely for the opening of the new bar.

8. Quanto Basta (Lecce): the Quanto Basta in Lecce, the city´s first real street cocktail bar, has climbed the most coveted rankings: placement in the Top 500 Bars, Best Cocktail Bar of the Year (2015) and repeated awards from Bargiornale as Best Bar Team of the Year (in 2019 and 2022). Founding member Diego Melorio will be attending Rimini.

9. Ruggine (Bologna): telling the story and strong points of Ruggine, a cocktail bar that also serves food in Bologna, will be three bartenders: Stefano ´Don´ Donofri, one of the 4 founders; Davide ´Davo´ Patta, bar manager and trainer of new recruits at the bar; and Fabio ´Fa´ Tammariello, originally from Naples but Emilian by adoption.


10. Tripstillery (Milan): nestled among the skyscrapers of Porta Nuova, in Milan´s Piazza Alvar Aalto, Tripstillery is the first cocktail bar with distillery where you can make your own personalised distillate. Tripstillery revolutionises the concept of the cocktail bar, a new chapter in ´Milano da bere´ (Drinking Milan). One of a kind, Tripstillery is an experimental and multifaceted venue that provides customers with a unique and unrepeatable experience thanks to the still, the real star of the scene, open to those who want to experiment with the idea of creating a distillate, a digestive, an exclusive liqueur with a completely customised recipe and label. At Beer&Food Attraction, Antonino Caltabiano, 28 from Catania, who started working in the hospitality world in 2018 before going to Tripstillery, will be in attendance.

To discover all the Mixology Circus events, click here.

SPONSOR COMPANIES
Ballor; Cedral Tassoni; Diageo; Distilleria Bonaventura Maschio; Distilleria Castagner; Distilleria Marzadro; Epta; Fredd; Fusetti; Maniva; Mazzetti D´Altavilla; Montelvini; Rastal; Ron Barcelò; Schweppes; Tekbar.


ABOUT BEER&FOOD ATTRACTION 2024
Dates: 18 . 20 February 2024; Organiser: Italian Exhibition Group SpA; edition: 9th; frequency: annual; info: https://www.beerandfoodattraction.it/

ABOUT BBTECH EXPO 2024
Dates: 18 . 20 February 2024; Organiser: Italian Exhibition Group SpA; edition: 6th; frequency: annual; info: https://www.bbtechexpo.com/

PRESS CONTACT ITALIAN EXHIBITION GROUP
Head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini;
international press office coordinator: Silvia Giorgi; media@iegexpo.it

MEDIA AGENCY BEER&FOOD ATTRACTION E BBTECH EXPO: Mind The Pop - Martina Vacca: martina@mindthepop.it, mob. +39 339 748 4994; Fabrizio Raimondi: fabrizio@mindthepop.it, mob. +39 335 389 848; Stefano Chiossi: stefano@mindthepop.it, mob. + 39 388 739 4358.

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.